Tuesday, Nov 7
Once you have defined your content strategy, you need to identify how to actually make it succeed in the short term and over the long run. Content governance is where the “rubber hits the road” for creating better content in a sustainable fashion. And it involves more than just the web team, more than IT, and more than content creators and subject-matter experts. The shifts in roles and responsibilities that content governance might create touch Human Resources, Legal, and the organization’s senior management. This is key to digital transformation.